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Anthropologica

Print version ISSN 0254-9212

Abstract

ROBLES, Juan. Local markets and digital technologies: among e-commerce and new forms of conviviality. Anthropologica [online]. 2014, vol.32, n.33, pp.137-161. ISSN 0254-9212.

Virtual storefronts, online sales, the enhancement of short and agroecological circuits of production through effective communication policies in social networks, are strategies that many small businesses are now using to value their traditional expertise, paradoxically based on proximity and direct treatment. This article analyzes the role of digital technologies in the re-signification and re-activation of small businesses and traditional markets. The use of digital technologies challenges Internet as an agent of deterritorialization and creation of global culture, in front of the presence of new forms of localization based on the emergence of new forms of conviviality, agroecology and healthy eating.

Keywords : e-market; food markets; healthy life; conviviality; digital technologies; exchange systems.

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